She will be remembered not only for her business legacy, but also her time as a public figure for the company, said Scott Galloway, a professor at the New York University Stern School of Business. “Sandberg had the power to take action for 14 years, yet consistently chose not to.”
“Sheryl Sandberg may fancy herself a feminist, but her decisions at Meta made social media platforms less safe for women, people of color, and the American electoral system,” Thomas said. Under Sandberg’s watch, Meta platforms became “a rightwing playground where misogyny, racism, disinformation” proliferated, said Shaunna Thomas, co-founder of women’s rights group UltraViolet. The scandals that took place during her tenure led activists to call for her resignation in recent years, and put into question her legacy as a women’s rights leader.
Her primary role has been the most effective and expensive likability shield in history Scott Galloway In 2008, when she began, its yearly revenue was just $200m, according to Insider Intelligence. She helped revolutionize its advertising business model, turning the company into the juggernaut it is today at $117bn in revenue in 2021. Sandberg joined Facebook four years after its founding to be “the adult in the room” of a young company and strategize the monetization of its growing user base. “There have been plenty of controversies surrounding Meta, but from a purely business standpoint, what she built at Facebook is pretty powerful, and will go down in the history books,” she said. While the scandals have created a mixed legacy for the executive, her mark on the business of Facebook – and the entirety of the social media industry – is undeniable, said Debra Williamson an analyst at Insider Intelligence who has been following the company since its founding. Sandberg herself transformed into a controversial figurehead for corporate feminism following the release of her book Lean In, which became a seminal manifesto for women in the workplace.įacebook, with Sandberg as one of its most public faces, has weathered scrutiny over the Cambridge Analytica breach, the January 2021 attack on the US Capitol, and most recently documents leaked by the whistleblower Frances Haugen that revealed some of the platform’s most toxic impacts. During her time at Facebook, now Meta, she saw the company through a meteoric rise and an ongoing storm of controversies.
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